Commemorative goods

Gold
Beer

Style	Ancient rice amber ale
Product	Sparkling sake
Ingredients	Malt (manufactured in Germany), ancient rice, honey, hop/calarginan
Alcohol content	6%
Malt usage rate	50% or more
Volume	330ml
Storage method	Refrigerate at 5°C
Expiration date	About 3 months after bottled

In the fresh year's beginning, in early spring's frosty air,
May today's falling snow
bring blessings aplenty.

This waka is a song written by Otomo no Tabito, who is a renowned poet representing the Nara period and associated with the twilight of Tagajo, serves as the concluding verse in the oldest surviving anthology, the Manyoshu.
The expression "iyashike yogo to" encapsulates the wish for blessings to accumulate abundantly, akin to snowfall on the auspicious day of the new year.

May this beer, with each sip invoking such wishes, remain ever-present by your side.

The color and flavor of ancient rice,
with the aroma of honey.
A taste of blessings that has journeyed through 1300 years
of eternity.

Ancient rice

In Tagajo, the historical practice of rice cultivation dates back to ancient times, as evidenced by excavations at the Special Historic Site, the Tagajo Ruins.
Wooden tablets inscribed with the characters "kokusho mai" found attached to rice bags unearthed during these excavations suggest the presence of rice cultivation during that period.
In light of this historical background, rice varieties resembling the ancient progenitors of rice have been certified as a specialty product of the city and are cultivated today. This ancient rice, which gleams with a purple hue, offers a chewy texture compared to regular rice and is rich in minerals, vitamins, and anthocyanins. Not only delicious, but it's also a welcome ingredient for beauty and health.

Honey

In the Nara period, honey was considered very valuable and used as a tribute and medicine. 'Shito Tagajo - Japanese Honey" is 100% pure honey harvested within Tagajo City.
Japanese honeybees collect nectar from various flowers, producing a uniquely flavorful honey known as "hyakka mitu".
It contains a balanced mix of vitamins, amino acids, and has antibacterial properties, making it a highly nutritious food.

DEALER
Retailer

5th
Release 2024.6.22
At events and retail stores

Limited offer!

In the season when beer is delicious
Toast with Tagajo Beer
How are you?

The temperature also rises.
It's been a good season for beer.
The number of events at Tagajo is increasing.
"No, I don't know,"
Let's enjoy YEAR in 1300!

※Sales start date and quantity may vary at each store.
※Depending on the store, it may be sold out.

Tagajo Beer Summit 2024

■Event Dates and Times: Friday, July 12 17:00-20:00
(Coins Sales End at 19:30, Last Order at 19:45)

Saturday, July 13 11:00-20:00
(Coins Sales End at 19:30, Last Order at 19:45)

Sunday, July 14 11:00-20:00
(Coins Sales End at 19:30, Last Order at 19:45)
■Venue: JR Senzan Line Tagajo Station Front Park

ENN JOY CRAFT BEER FES 2024

■Event Dates and Times: Saturday, July 13 11:00-21:00

Sunday, July 14 11:00-21:00

July 15 (Mon./holiday) 11:00-15:00
■Venue: Nishikicho Park (Sendai City)

Forth Release
Released on December 29, 2023
At Tagajo, Sendai, Shiogama, and Matsushima,

Limited offer!

Let's celebrate together
the long-awaited 1300th
anniversary of Tagajo's founding.

In 2024,
we will celebrate the 1300th anniversary of Tagajo's founding.
Let's raise a toast with our original craft beer
'Iyashike Yogoto,'
commemorating this significant year and wishing everyone happiness.

※Sales start date and quantity may vary at each store.
※Even if not marked as 'sold out,' some stores may be out of stock.

Third Release
Released on August 18, 2023
Available in Tagajo, Shiogama, and Matsushima

Limited to 400 bottles!

We're grateful to announce that all items have been sold out.

The "Shiogama Kaido" road leads to Matsushima beyond.

In the Edo period,
the "Shiogama Kaido" was widely used by many people as a pilgrimage route to the Shiogama Shrine.
The first release was launched
in Sendai, Tagajo, and Shiogama along this road.
The Shiogama Kaido road also leads to Matsushima, and the third edition will be available
at stores in Matsushima town.

Second Release
Released on July 14, 2023
At the Tagajo Beer Summit 2023

Limited to
100 servings
per day (with glass)!

We're grateful to announce that all items have been sold out.

The Tagajo Beer Summit 2023 was held for the first time in four years,
and "Iyashike Yogo" was also sold and served in limited quantities of 100 glasses per day.

Tagajo Beer Summit 2023

■Event Dates and Times: July 14th (Friday) 17:00-20:00
(Coins Sales End at 19:30, Last Order at 19:45)

July 15th (Saturday) 11:00-20:00
(Coins Sales End at 19:30, Last Order at 19:45)

July 16th (Sunday) 11:00-20:00
(Coins Sales End at 19:30, Last Order at 19:45)
■Venue: JR Senzan Line Tagajo Station Front Park

Click here for details.

First Release
Released on May 20th, 2023

Limited to
500 bottles
+ 45L
for the first batch

With your support, all of our stores have completely sold out.

Connecting Tagajo, Shiomamachi,
and Sendai via the 'Shiomamachi Kaido' road,

The Shiomamachi Kaido was a road
from the intersection of Sendai Basho to Shiomamachi during the Edo period,
and it was used by many people as
a path to visit the Oushu Ichinomiya Shiomamachi Shrine.
We offered sales and services at wonderful shops in Tagajo, Shiomamachi, and Sendai,
connected by this road.

Commemorative goods

In the fresh year's beginning, in early spring's frosty air,May today's falling snow bring blessings aplenty.

The color and flavor of ancient rice, with the aroma of honey. A taste of blessings that has journeyed through 1300 years of eternity.